The Hustle Fallout


It’s true, coffee can be a miracle. However, there is only so much caffeine can do to cover up poor rest patterns and behavior. I do not and will never campaign for inaction or laziness and when I denounce the “hustle” I am not saying that dedication to your work isn’t important to creating something successful. I’m not even saying that there won’t be times that you need to sprint to accomplish a goal. What I am saying is that if you take a moment to think about it your business is never going to be sustainable if you build a business model that doesn’t allow you to be healthy. Even if you do create a successful business by burning yourself out you won’t be able to operate it once you’ve burnt yourself to the ground. At that point you will have to give it up or shut it down.

It’s my belief that the most important thing to practice in setting your pace of work is self-awareness. While it is important to be persistent, it is also important to listen to your body and mind when it tells you to take a break. Everybody needs rest and recovery time.

— Amy

Amy Gehlinghustle, coffee