Posts tagged customer avatar
The Target Customer

You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called a customer avatar, which is basically an imaginary friend for your business. Like an imaginary friend, you should understand what your avatar likes, dislikes, what motivates them, and what they need. Every time you draft a marketing message you should be able to pretend you’re talking directly to your avatar. This will allow your dialogue with your actual customers to feel authentic and human.You are doing it wrong if you draft a piece of communication that makes your customer feel like you are performing target practice on them...

Read More